How to expand customer base by including social media technology

 

As a business entrepreneur of today’s world, it is very important for you to be in sync with the latest text and simultaneously make them a part of your business. Jignesh Barasara, the great business entrepreneur of the 21st century lays huge emphasis on including the usage of social media technology to enhance the customer base as technology today can do wonders. Even in the time of pandemics, it has kept us connected to each other both for personal and professional reasons.

Hence, there is no second thought about the fact that usage of social media technology in your business can deliver far fetched results and expand your customer base in a very short duration of time. More number of customers is directly proportional to more profit and hence more growth of your business. The top-notch business entrepreneur of the current era Jignesh Barasara has explained more than one way in which the inclusion of social media technology can help you expand your customer base. Some ways to include social media technology in businesses are listed as follows:-

Respect every response:-

Often we think that when we post about our business for its marketing or promotion on any social media platforms, we end up getting very little response. The main trick or jack to fix this problem is to respond to every comment, like, share that you get, no matter if the number of likes, comments, shares is small or large.

Replying to each of them will keep the momentum going and of course, it will also help you understand where to take the leads from and who is interested. Also when people find their response being valued, they would spread your business through word of mouth and hence your customer base will automatically go up. This particular rule applies to every social media site from Facebook to LinkedIn, Instagram etc.

LinkedIn Specific Formula:-

This particular technique is especially applicable for LinkedIn. Whenever you are sharing any kind of description or ideas from your website’s on LinkedIn, make sure to keep the length of your sentences very short. A sentence of one or two likes would suffice and maximum it can go to 3-4. If you have further content which is important enough, you can include it in the see more link part. In LinkedIn, the more people click on your see more link part of your content, the more viral it becomes. This quick technique can get you way more traffic and engagement on LinkedIn in the form of new customers in a very short period.

Don’t limit:-

Some people are quite reluctant to expose their business ideas on social media sites like Facebook. When looking for new customers for your business, don’t at all limit yourself to not exposing your market through these social media platforms. Remember the golden rule, no matter how good your service or product is but until you show it out well, it won’t help you earn bread and butter. Business these days has completely gone social.  Posting about your business and the values that your business promotes twice or thrice a week is enough to keep you going in the race.

Conclusion:-

Usage of technology, especially social media, is indispensable these days. There is hardly any business that is left untouched from this culture and business entrepreneurs have welcomed it with open arms for the social media revolution has done and will keep doing wonders for the businesses.

How mindset change can help you become a successful entrepreneur

In today’s era, where everyone wants to be successful and rule the globe, it’s vital to have a mindset that can set you apart from others. Hence, Jignesh Barasara is the key business entrepreneur and the roadmap to successful entrepreneurship has emphasized how to change your mindset to become a successful entrepreneur. Jignesh Barasara is a renowned business entrepreneur and the CEO of Alpha MD.

As per Jignesh Barasara, changing the mindset can help you in huge ways to be a successful business entrepreneur. Changing your mindset automatically tunes you to completely detoxify your body, mind and soul. This further opens up new horizons and widens your thought process. This will help you concentrate and analyse things in a better way. There are three major mindset shifts which when you undergo will change the course of your entrepreneurship. They are listed as follows:-

It’s a marathon, not a sprint:-

Make your mind understand that earning five figures or six figures a month is not the end story. It’s way beyond that. It’s about doing something useful which is sustainable as well as financially prosperous. Train your mindset to understand that building a single room can be done in a month, but building that huge skyscraper can take years or even more. Building something that lasts forever takes time and patience. The mindset should be to enjoy the process and the results would follow automatically. Appreciate the process just as much as would appreciate the results. Results without enjoying the process would be so incomplete on the entrepreneurship journey. Entrepreneurship is a journey where there are low and high experiences at every stage in between. So do more about embracing this process and stop looking for the end destination.

Be Comfortable:-

As said before entrepreneurship is a journey, and when you are a part of it, you will not be pleasantly pulled out of your comfort zone but will be brutally thrown out of your comfort boundary. So, earn to be comfortable in the discomfort of the highs and lows. Learn to adapt to this as soon as possible because this will happen to you daily as an entrepreneur.  So, instead of running away from this kind of discomfort, learn to embrace it and grow around it. Once you normalize it, you will be able to move much more quickly through all of it.

It’s only you:-

Your experiences, your stories, your learnings can be brought in only by you and no one else. That’s what your positioning is. It’s all about you and your energy and the way you drive things and turn them around. No one else can do it. It’s only and only your attribute and you excel at it. Following your uniqueness and your relevant attributes will help you reach new heights and become a successful entrepreneur.

Various successful business entrepreneurs such as Jignesh Barasara have reflected upon the same and have attained great success.

Jignesh Barasara- Essential Business Skills

Jignesh Barasara is one of the most young pioneer of the entrepreneur world. He heads the business entrepreneur world both as a businessman and also as a mentor. As per him its vital to have certain types of pre-requisite skills before you start a business and some of them are listed as below:-

  • Know Yourself:- Understand that taking some time to know yourself is a boon for you both professionally as well as personally. It is one of the finest things that you would accomplish of all times. Don’t think that taking time to know yourself is selfish, because its not. This will help you to be a successful entrepreneur ,improve communication skills, learn problem solving skills, motivate others, learn management skills, learn to inspire others and keep learning new things in your industry.
  • Know Your Talent:– Everything you need to live, according to your true nature to fulfill your nature on earth is already available on earth in the form of your talents. Talents are the inborn gifts found within yourself. Some of these might already be developed whereas some may be yet to be discovered. Any case, if you need to be happy and successful both in life and business, you would have to start expressing your most important talent. These key talents are already the central part of your business driving force. Its on some purpose that you have been bestowed with these talents and not others.
  • Believe in Yourself:- When you are involved in any type of business, check your belief system everytime you set a new goal. The first step that you need to perform when you set a new goal is believe you can accomplish it. When you have the habits where you say to yourself that you can’t reach your goal, you certainly can’t. Make certain that you can reach your goals and you are already half way there. So, create appropriate self -talk which will help you achieve that. There are further seven tips to achieve your goals:- Plan your goals, Maintain your focus , Stick to your plan, Avoid losing momentum , Monitor yourself, Keep in mind that no idea is insignificant, always think positive and fuel your goals with gratitude.
  • Don’t listen to negative remarks:- There are those people who will argue, complain and only fight. All they want is the attention it brings not the truth. Hitting the delete button is the best way to deal with them. Don’t even try to explain them anything about what your plans are.
  • Learn from past:- Life teaches us lessons to learn from our past mistakes. Mistakes are part of the growth process that contains many life lessons hidden in them and how we choose to learn from them is life enhancing factor in the growth. Understand and believe that you have that vigor to move ahead and achieve success. Build a library of the tasks that others called upon you to do them and the tasks that gave you success.
  • Overcome fear of failure:- Everyone wants to achieve success but only few brave ones are able to do it. These kinds of people are those who take actions and do everything that they could do to achieve their goals. There are five tips that can be used to overcome fear of failure:- Accept responsibility and don’t blame others, Concentrate on the positive and not the negative, study your experiences both good and bad, consider your failures as an asset and overcome them with success.

Also read: Jignesh Barasara- How to be successful at business

How to Strike a Balance Between Being a Boss and Friend?

Various studies have discovered that meaningful friendships in the workplace have a few benefits like enhanced emotional well-being, loyalty, and trust. It is also useful for greater productivity.

Jignesh Barasara lists down some of the best ways to work towards and achieve a greater balance.

1. Treat everyone the same

How does a parent with more than one child takes care? Equally, no?! Exactly, the same way you need to handle your employees with care and equality. Picking a favorite one is not a choice. Consistency won’t come through.

2. Don’t be a toxic leader

Avoid these traits if you wish to achieve a positive outcome:

* Publicly creating and bullying others.

* Failing to share and receive feedback.

* Discouraging creativity and innovation.

* Solving problems with a quick fix.

* Not properly delegating work to the right people.

* Resisting change.

* Micromanaging and assigning too much work to others.

* Failing to set goals for your organization.

On top of if you wish to be a more effective leader in totality, try improving your leadership skills. This will make it easier for you to treat everyone the same. Along the way, you’ll strengthen areas of communication skills and emotional intelligence.

3. Establish ground rules

The perception of the hierarchy should be followed, and the distance between being a boss and a friend should always be there.

We’ll help your quote an example for a better understanding: you can spend time outside of work during happy hour, volunteer, or when attending events.

But, you may have a policy that you do not attend the birthday party of your employee’s children or that you never drink alcohol with them.

As a boss, taking care of your own is the first and foremost priority at the workplace. Do what’s best for your emotional well being and your emotional intelligence so that you can stay at the top of your team productivity.